Rationale

The key emphasize for me was to emphasise the narration element and the use of sub-categories

I wanted to make a website that was universally easy to navigate but provided individual functional for specifics roles within the website.

I chose this concept as all the personas seemed to require an individual touch but also they would need a
the overarching framework that would provide the user with vital clues.

Pros

Narration element

The ability for the user to stay up to date

How easy it is to get to sub-categories quickly and efficiently

Cons

The complexity of the number of roles meant that the website would never be able to provide full functionality for each role but could provide enough for the user to learn there way from the visual clues provided.